Purple WiFi is a UK-based technology firm The company offers a free WiFi platform through which businesses can surveil their customer's shopping patterns and habits, and communicate with these clients through targeted messaging.
Purple WiFi introduced social media logins in the WiFi login process, where a customer has to like or follow or promote the social media page of the retail business to get the access of WiFi and in the process precious customer data also gets captured on its web portal. The captured data by Purple's integrated WiFi and location analysis solution can be used by the retail businesses for customer relationship management.
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History
Purple WiFi was founded in 2012 by Gavin Wheeldon. The company was incorporated in 2012 as 'Purple WiFi' to provide custom WiFi solutions for the retail businesses.
Purple WiFi remained bootstrapped until 2015, before receiving its first round venture funding of $5 million from Sir Terry Leahy, CEO of Tesco, Bob Willett, Iain MacDonald and Bill Currie from the William Currie Group and Juno Capital, a leading alternative asset manager. The initial funding helped the company in building the technology and establishing roots in the international market. Purple WiFi was used by enterprises in events, leisure, hospitality, tourism, education, and retail industries. Purple WiFi signed a distributor agreement with Purdicom, Ingram Micro, e92plus, Minerva, Wood Communications, Alternetivo, Chuanhow Technology Ltd, SonicNet, Wavelink, Smart Network Distribution Technologie, Baltic Premier Partners, WAV Inc, MICRO-LINK, C-MI Labs, Instillery Group and others. The software started out as an analytics ad measurement tool, and expanded to a whole suite.
The company expanded globally by partnering with major companies as its resellers in Australia, US, New Zealand, India, UK and other countries. In January 2016, the company rebranded its name to Purple.
Purple Smart Phone Video
Privacy concerns
Some writers have expressed concern regarding the privacy aspects of exchanging of personal data for free WiFi, and of retailers tracking customers within their stores via WiFi.
Awards and recognition
- Best new opportunity at the Synaxon UK 2014 Awards.
- Northern Tech Awards 2014 Rising Star
- Named as finalists in the Digital Entrepreneur Awards in the Technological Advancement category for Technical Innovation within the Public Sector
- Named as an "Emerging Vendor" by CRN
- Named a Top 20 Rising Star at Northern Tech Awards
- Retail Innovation of the Year 2015 at the Retail Systems awards
Source of the article : Wikipedia
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